GUCCI PRESENTS “FOREVER NOW” EXHIBITION IN SAO PAULO

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Gucci is pleased to announce the debut of the House’s first temporary museum in São Paulo’s JK Iguatemi mall. The three-week Gucci Museo “Forever Now”exhibit opened on May 29th and replicate the House’s Florentine museum, a living space encapsulating its“Forever Now” philosophy that pays tribute to Gucci’s heritage while looking to the future. A gift shop will complement the exhibition spaces to create a destination location for visitors.
To commemorate the occasion, Carlos Jereissati Filhohosted a private dinner in honor of Gucci Creative Director Frida Giannini at his private residence on May 27. The following evening, Frida Giannini and Gucci President and CEO Patrizio di Marco hosted a private preview of the “Forever Now” exhibit.

Photo Courtesy of Gucci/Getty Images

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