Audi Celebrates 30 Years of Individuality with Bespoke A6 Avant
Audi exclusive debuts a one-of-a-kind A6 Avant at Milan Design Week 2025, showcasing the future of custom luxury.
A Tribute to Personalization
At Milan Design Week 2025, Audi marked 30 years of its bespoke program, Audi exclusive, with a spectacular reveal. The brand unveiled a custom Audi A6 Avant finished in an opulent Baikal Blue and Neodymium Gold palette.
It was designed as a tribute to personalization, luxury, and innovation.
This stunning vehicle demonstrates Audi’s commitment to craftsmanship.
Inside, contrasting stitching and Dinamica microfiber—a premium, eco-conscious material—elevate the driving experience. The seats are crafted from recycled fabrics and fine leather, blending comfort with sustainability.
Designed to Reflect Individuality.
The bespoke A6 Avant isn’t just a concept—it’s a vision. It reflects how Audi empowers clients to express their identity through design. From unique paint finishes to tailored interiors, the vehicle embodies the idea that true luxury is personal.
With this launch, Audi also hinted at the next generation of its Audi exclusive program, promising even greater design freedom.
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Sustainability Meets Sophistication
The use of recycled materials in this bespoke creation signals a shift in luxury standards. Clients want elegance—but also ethics. Audi’s move to integrate both sets a new benchmark in the custom automotive space.
Milan Design Week wasn’t just a milestone—it was a preview of where luxury mobility is heading.
