Rare watch auctions April 2025 spotlighting high-value timepieces poised to attract collectors and investors alike.
Sotheby’s Geneva: AREA_51 Auction
Sotheby’s, in collaboration with Heist-Out magazine, will host the AREA_51 auction on April 3, 2025. This imaginative showcase features 51 UFO-inspired luxury watches, many of which are one-of-a-kind creations. Among the standout lots is the Rolex “Starship Gold” Cocktail Watch, a flamboyant display of artistry and nostalgia.
Also included is the Audemars Piguet Star Wheel Automatic ref. 25720OR, a rare rotating-disc timepiece with celestial aesthetics. These pieces reflect both creative storytelling and technical mastery—an irresistible combination for collectors seeking uniqueness.
Explore the Sotheby’s AREA_51 auction
Christie’s Watches Online: The Dubai Edit
Running from April 16 to 30, Christie’s online sale features 158 exceptional watches, balancing vintage heritage with modern artistry. The Patek Philippe ref. 5275P-001, created for the brand’s 175th anniversary, takes center stage. This platinum chiming piece, limited to 175 units, is estimated between $400,000 and $800,000. Its mechanical complexity and brand prestige make it a serious investment prospect. Other lots include rare Rolex Daytonas and limited Audemars Piguet Royal Oaks, signaling high bidding interest.
View full Christie’s catalogue
Phillips: Hong Kong & New York Watch Auctions
Phillips will host two key sales this spring. The Hong Kong Watch Auction: XX opens preview tours in March and culminates in April with a roster of rare pieces from Patek Philippe and Richard Mille. Meanwhile, the New York Auction: XII, previewing in Singapore (April 18-19) and Los Angeles (April 22), is expected to feature investment-grade watches like the Richard Mille RM 27-04 Nadal.
Patek Philippe Sky Moon Tourbillon. Both are known for maintaining value in the ultra-luxury secondary market.
Preview Phillips auction tour dates
Cartier’s Revival of the Tank à Guichet
While not an auction, Cartier’s Watches & Wonders 2025 release deserves mention. The maison has revived its rare Tank à Guichet, a digital display watch first made in 1928. Cartier’s new lineup includes four limited versions, one capped at just 200 pieces. Historically produced in very low numbers, these modern reissues may become future auction highlights.
See Cartier’s latest Tank release
