Luxury is for rent

Luxury is for rent

Luxury for rent

“People have been reluctant to buy items such as cars, music and luxury goods,” states investment firm Goldman Sachs. “They’re now turning to a new set of services that provide access to products without the burdens of ownership, giving rise to what’s being called a ‘sharing economy.’”

For a lot of these consumers, ownership is overrated. Why purchase movies when you can stream them on Netflix? Who needs a car when there’s Uber?

Similar services are popping up in luxury too. Now, you can rent a Narciso Rodriguez dress for an evening, rent supercars, yachts, jets, and a private island for a week, or go on a lux carribean cruise, stay a night at villas, mansions and tropical resorts bookable through Airbnb and Private Key Luxury. If you want to show off your discerning taste with a Rolex or a Patek Philippe watch, but don’t have several thousand dollars to spend, there’s Eleven James .

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