The Swiss Smile ingenious product gives an upscale turn to this daily activity. Their new toothpaste comes enriched with real gold, while the brush has gold plating in the same tones. D’Or Gold Toothpaste comes with 23.75 carats of pure gold in the form of gold dust. It also contains saline-containing physiological protein, which protects teeth from demineralization. An ultra-gentle toothbrush accompanies the paste, and it contains nine times more individual bristles than regular brushes, making it much finer and thicker. Gold is said to have regenerative and anti-inflammatory properties, and is great for combating tar and gum inflammation. The Swiss Smile D’Or Tooth Gel & Toothbrush set is not gold just for the sake of it. This set will definitely embellish your bathroom with its chic design and visual appeal, and its price is $ 119.00. You can buy it online through the Neiman Markus website or at select retailers.